
Delicious, Unexpected, and 100% Plant-Based Picks From the Supermarket Aisle
Morrisons has become one of the UK’s most accessible destinations for plant-based shoppers. While many people know about the basics like almond milk and tofu, what often goes unnoticed are the surprisingly vegan products hiding in plain sight. Whether you’re a long-time vegan, trying out Veganuary, or simply exploring meat-free options, Morrisons has more to offer than you might think.
In this post, we’ll take a deep dive into some of the top vegan finds at Morrisons that you probably didn’t know were vegan — including everything from unexpected pantry staples to indulgent sweet treats. Get ready to update your shopping list!
1. Morrisons No-Moo Chocolate Bars
Forget expensive vegan confectionery. Morrisons’ No-Moo chocolate range offers rich, creamy bars made without any dairy, and at a fraction of the price of luxury vegan brands. The classic flavour has a smooth, milky taste, while orange and hazelnut varieties bring in exciting twists.
Made from rice or oat milk alternatives, these chocolates are ideal for guilt-free indulgence. They are perfect for snacking, gifting, or even melting down to make your own vegan fondue. Keep an eye out for holiday-themed packaging and limited editions during festive periods like Christmas and Easter.
2. Vegan-Friendly In-Store Bakery Treats
Many people don’t realise that some of Morrisons’ freshly baked goods are accidentally vegan. Certain fruit danishes, jam donuts, and croissants contain no milk or eggs, yet deliver all the flakiness and sweetness you’d expect from a traditional pastry.
For example, the apple lattice pastry and jam donuts often contain no animal-derived ingredients. Because recipes and suppliers can change, it’s a good habit to double-check the allergen and ingredients list on the packaging, or ask a staff member to confirm.
3. The V Taste Range – A Vegan Treasure Trove
Exclusive to Morrisons, the V Taste range offers a huge selection of vegan ready meals and meat substitutes. Whether you’re short on time or missing familiar flavours, this range has something to offer:
- No-Chicken Nuggets: Crispy and flavourful, a kid-approved option.
- Vegan Fishless Fingers: Perfect for plant-based fish & chips nights.
- Mac & No-Cheese: Comfort food at its best.
- VeganShredded Duck with Hoisin Sauce: Great in wraps or Asian-style bowls.
These products are priced affordably and often go on multi-buy offers. They also cook quickly and can be paired with other Morrisons products like wraps, frozen veg, and rice for fast, delicious meals.
4. Tinned Jackfruit in Brine
Jackfruit has become a staple in vegan cooking due to its fibrous, meat-like texture. Morrisons offers budget-friendly tins of young jackfruit in brine — perfect for making pulled jackfruit, tacos, burritos, stir-fries, and more.
The trick to great jackfruit? Rinse well, squeeze out excess moisture, and simmer with strong flavours like BBQ sauce, garlic, soy, and paprika. Cook it slowly for a shredded, smoky texture that rivals pulled pork.
5. Accidentally Vegan Baked Goods
You might be surprised how many baked products are unintentionally vegan. Some customer favourites include:
- Fruit Loaf Slices: Sweet, chewy, and perfect with vegan butter.
- Traditional Flapjacks: Often made without dairy, these oat-based bars are great for breakfast or snacks.
- Jam Tarts: Many versions use vegetable shortening instead of butter.
Because Morrisons makes many of these products in-house, ingredients can vary. Again, it’s important to read the labels each time you shop.
6. Vegan Cooking Sauces & Spice Mixes
A great way to build flavour in your meals is with ready-to-use sauces and seasonings. Morrisons carries a wide range of vegan-friendly options in this category:
- Rogan Josh Sauce: Rich and spicy without dairy.
- Jalfrezi Curry Sauce: Perfect with tofu or lentils.
- Sweet Chilli Dipping Sauce: Great with spring rolls or as a salad dressing.
These pantry staples are affordable and help you whip up quick meals when you’re short on time. Just add a protein source and veg!
7. Frozen Vegan Pizza – A Hidden Gem
Their V Taste frozen pizza is often overlooked but is one of the best plant-based frozen pizzas in UK supermarkets. It’s topped with vegan mozzarella, tomato sauce, and a variety of roasted vegetables — all on a crisp crust that holds up well in the oven.
It’s ideal for quick dinners or when hosting friends who want plant-based options. You can even customise it by adding extra veggies, olives, or plant-based pepperoni.
8. Instant Noodles (Surprise!)
Believe it or not, several of Morrisons’ instant noodle varieties are accidentally vegan. Vegetable and spicy chilli flavours often contain no meat, dairy, or eggs. But be careful — always scan for ingredients like whey powder, milk solids, or chicken fat.
Great for a quick lunch or an emergency snack, these noodles become even better when you add stir-fried veg, tofu, or crushed peanuts.
9. Own-Brand Plant Milks
Morrisons stocks a solid selection of plant-based milks at budget prices. Their own-brand soya, almond, oat, and coconut milks are often available in both chilled and long-life formats.
Soya milk has the highest protein content, while oat milk offers a naturally creamy texture — especially great for coffee. The barista oat milk, specifically, foams well and is perfect for cappuccinos or lattes.
10. Vegan Meal Deals & Grab-and-Go Options
If you’re on the move, Morrisons has increasingly included plant-based options in their meal deals. Look out for:
- Beetroot Falafel Wrap: Packed with crunch and protein.
- Spicy Bean Salad: Fresh, tangy, and satisfying.
- No-Chicken Tikka Sandwich: Tastes close to the real thing.
These meal deal items are often included in the £3.50 combo, which means you can get a sandwich, snack, and drink for less than most takeaways.
11. Vegan-Friendly Canned Soups
Some Morrisons soups are accidentally vegan and hearty enough to serve as a main meal. Options like lentil soup, minestrone, and tomato basil are great for busy days and cold evenings.
Pair with bread or toast for a full, satisfying lunch. Add a drizzle of olive oil or fresh herbs for an upgraded experience.
12. Pre-Cooked Grains & Rice Pouches
Morrisons offers ready-to-eat rice, quinoa, and grain mixes that are both vegan and convenient. Look for:
- Microwavable Brown Rice
- Lentil & Quinoa Mixes
- Coconut Rice Pouches
These pair well with leftover curries, roasted vegetables, or canned beans. Perfect for work lunches or lazy dinners.
13. Vegan Breakfast Cereals
Many breakfast cereals are vegan-friendly by ingredient but aren’t labelled as such. Morrisons has own-brand corn flakes, bran flakes, and oatmeal that contain no dairy.
Pair these with your favourite plant-based milk and fruit for an easy, balanced breakfast.
14. Syrups & Spreads
Some honey-alternative spreads at Morrisons are totally plant-based and just as sweet. Check out:
- Golden Syrup
- Maple-Flavoured Syrup
- Peanut Butter (natural varieties are often just peanuts and salt)
Spread them on toast, stir them into oats, or drizzle over pancakes for a satisfying start to your day.
15. Vegan Dips & Antipasti
Check the chilled section and jars aisle for vegan-friendly dips like:
- Hummus: Classic and flavoured varieties
- Baba Ganoush
- Stuffed Vine Leaves (Dolma)
Many antipasti items such as grilled peppers, olives, and artichokes are marinated in oil and herbs with no animal products.
These are great for building a mezze platter, adding to salads, or using in sandwiches.
16. Frozen Vegetables with a Twist
Beyond basic frozen peas and carrots, Morrisons stocks:
- Frozen Avocado Halves: Great for smoothies and toasts
- Stir-Fry Veg Packs: Quick-cook options for midweek meals
- Butternut Squash Cubes: Perfect for roasting or soups
Buying frozen reduces food waste, saves money, and often retains more nutrients than fresh.
17. Vegan Household Essentials
Morrisons also stocks cruelty-free and vegan household items. Look for the Leaping Bunny symbol or “Vegan” certification on:
- Washing Up Liquid
- Laundry Detergents
- Cleaning Sprays
Brands like Ecover and Method are commonly available.
18. Budget-Friendly Vegan Staples
Lastly, don’t overlook the power of cupboard basics. Morrisons’ own-brand ranges include:
- Dried Lentils & Chickpeas
- Pasta & Noodles
- Tinned Beans & Tomatoes
- Flour, Yeast & Baking Essentials
With a little planning, these can become the base for dozens of vegan meals — from chilli to bakes to pancakes.
Whether you’re brand new to veganism or just want to make more conscious food choices, Morrisons offers a surprisingly wide range of delicious, affordable, and easy-to-access plant-based options. Don’t forget to wander down different aisles during your next visit — the best vegan finds are sometimes where you least expect them.
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